Sony Music Joins Universal on VeVo

Sony has hopped on the VeVo train. In case you forgot, VeVo is Universal Music’s and YouTube’s joint effort to help monetize the popular music video traffic through YouTube. Details:

Sony Music is joining the online video destination [...] though details on the terms of the deal were not disclosed.  Following today’s announcement there remains two majors who have not signed on to the service – Warner Music and EMI.

The news indicates that Vevo is not meant just to be a hub for Universal music videos, but an extensive online destination for music content from many different sources, much like hulu is for TV programming.  While it is not clear if EMI or Warner will join, the addition of a second major puts pressure on them to participate or be left behind.  If all the majors signed onto the service it would make growing a large audience along the lines of hulu more achievable since users could access a much wider catalog of content.

VeVo is still in development, but you can sign up for updates if that’s your thing. Story courtesy of PaidContent.