Multimedia giant Time Warner is still kicking the TV Everywhere idea around, though it seems like they haven’t quite figured out what to do with it yet. They’re now planning to do some trails of the service to see if it floats. Check it out:
Time Warner Inc. chairman and CEO Jeff Bewkes said that the media giant is currently in discussions with several distributors regarding its “TV Everywhere” concept and that trials of the service could begin in the second half of the year.
Bewkes, speaking on Time Warner’s first-quarter earnings call wouldn’t identify which operators the company is talking to or when the trials would specifically begin. But Bewkes has been a big proponent of “TV Everywhere” concept, which would allow subscribers to cable, telco and satellite TV service the ability to access programming they have already paid for through their subscriptions on multiple platforms, including online and via mobile devices.
Already Time Warner has launched HBO Go, an online version of its HBO service, with about 650 hours of programming – three times the amount available on HBO On Demand – in Time Warner Cable’s Green Bay, Wis. system. These trials would include Time Warner content other than HBO, including some from its Turner Broadcasting System and could possibly include programming from other providers, said Time Warner spokesman Keith Cocozza.
Turns out not everybody is crazy with the idea, probably because there’s already an overwhelming amount of choices for VOD services and the technology and ideas are still very young.
On the conference call, Bewkes wondered why every distributor doesn’t support the concept, adding that they already have the billing systems in place and provide service to roughly 90% of the television homes in the country. All it would require is the deployment of some type of authentication software to verify that an online viewer is a subscriber.
“The system is simple, it doesn’t present any blocks for consumers and it is clearly in the interests of all cable multichannel networks and all video providers,” Bewkes said. “The outliers seem to be the broadcast networks, which are clearly in a different position and have different problems.”
The notion of the content being your bargaining chip, rather than a channel or traditional disc-based product, is a very welcome one indeed. Let’s hope TV Everywhere debuts in one form or another. Thanks to Multichannel.
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