YouTube Gets Experimental with Ads

YouTube has recently flipped on the option to “choose your own ads”. It is an experiment for them to find out how ads can be better targeted. Check it:

Adding more fuel to the notion that there’s no one “sweet spot” for ad formats on YouTube, comes news that the video site is testing a “choose your own” ad feature. Viewers will be able to pick between watching a single pre-roll ad (usually 30 seconds or longer) or up to four commercial breaks (at least 15 seconds each) within a given clip. If they go with the pre-roll, there’s also a choice between two different ads.YouTube product manager Phil Farhi said that soliciting viewers’ opinions would help the company “find the right advertising formats;” the brands themselves would also benefit if YouTube ends up providing real-time data on which ads most users were volunteering to watch.

Thanks PaidContent.