Netflix Now Streaming Through Windows Vista

Microsoft has teamed up with Netflix on a new Windows Vista feature dubbed “Netflix in Windows Media”. I’m sure most of you are thinking “well I can already dial into Netflix with my browser, why would I use this crap?” Well, Microsoft has their answer:

The Netflix feature is already available to computers users, via a standard Web browser. The advantage of accessing the feature through Windows Media Center application, according to Microsoft, is that “consumers no longer need to jump from Web site to Web site to find the TV shows, movies, sports and news they want to watch.”

In addition, Netflix in Windows Media Center is designed to work with any WMC-compatible remote control. The Netflix instant watching in Windows Media Center is powered by Microsoft’s Silverlight media-playback platform.

Netflix seems to be making great strides in separating itself from many of the VOD competitors, including iTunes and Amazon. Should be interesting to see what unfolds next. Cheers to Multichannel.