YouTube Teams Up with Universal Music for VEVO

VEVO LAS VEGAS! Oh, right…YouTube has announced their partnership with Universal Music Group for VEVO – a “music and video entertainment hub” that features high quality Universal Music content. From the ‘Tube:

This service will blend UMG’s broad catalog of artists and content production capabilities with our video technology and user community — in other words, we’ll provide the technology infrastructure that will power VEVO and host UMG’s extensive library of professionally-created music videos on the new site. This content will be exclusively available through VEVO.com and a new VEVO channel on YouTube through a special VEVO branded embedded player. It launches later this year. 

They’re dovetailing this with their recent update to Click-To-Buy, in which YouTube’s partners can sell music via many of the music videos found on YouTube – now in more countries including Australia, Canada, France, Ireland, Italy, Japan, New Zealand, and Sweden. For the full story, click here.