Warner Bros Debuts Blu-ray/DVD/Digital Combo Release

Warner Bros. has taken a new approach with one of their upcoming releases: Inkheart will come in multiple flavors, including a package that includes the film on Blu-ray, DVD, and a digital copy for the price of a single Blu-ray copy. The film will also see a simultaneous release on many VOD services. Check it:

Inkheart (pre-order May 19), a family adventure about books that come to life, is priced at $35.99 for the Blu-ray combo and $28.98 for the standard-definition single disc.

Warner joins a growing list of studios now offering combo releases in an effort to make Blu-ray more convenient, portable and therefore appealing to families considering the new format, including 20th Century Fox Home Entertainment, Walt Disney Studios Home Entertainment and MGM Home Entertainment with The Princess Bride, among other titles.

In addition to the standard DVD copy, the Inkheart Blu-ray combo also exclusively includes a digital copy of the film. [...]

Warner also will bow the title for Web-based and cable/satellite video-on-demand services, including Xbox 360, PlayStation 3, iTunes and Amazon Video on Demand, day-and-date with its Blu-ray/DVD release.

With more releases like this one, there will most likely be more uptake for conversion with those still clinging fast to their DVD collections. Full story here.